5% Niacinamide Serum



Improves Complexion & Reduces Pigmentation

A light-weight & gentle serum that helps with regular use to even skin tone, reduces acne scarring, and helps reduce the appearance of enlarged pores.


✔ Improves Skin tone
✔ Brightens Complexion
✔ Minimizes Acne Marks
✔ Enhances Skin Texture
✔ Shrinks Enlarge Pores
✔ Cures Rosacea & Redness



✔  5% Niacinamide - Reduces pores & Controls Oil

✔  0.5% Hyaluronic Acid - Deep hydration

✔  1% Panthenol - Controls dryness & flakiness

✔  Centella Asiatica  ( 0.2% Madecassoside ) - Soothes & Heals 
✔  Green Tea - Calms & Nourishes skin

Key Highlights

Skin Types: Dry, Acne-Prone, Oily, Combination, Aging & Normal
Skin Concerns: Dullness, Acne Marks, Enlarge Pores, Rosacea
✔ PH: 6
✔ Safe during pregnancy & lactation period
✔ Cruelty-Free
✔ Essential oil-Free & Fragrance-Free

How to use

  • Rinse face and gently apply 2-3 drops of serum. Then use oil or gel based moisturizer with few drops of facial oil
  • Use twice daily

Note: Niacinamide may cause initial irritation or purging in the beginning for some, so start slow and with continuous use irritation will go away.


We care about you,
so we use the best ingredients!

Panthenol is used in skincare products as a humectant because of its ability to attract and hold moisture. Sometimes called pro-vitamin B5, panthenol helps with healing wounds and is an anti-inflammatory. It is used in formulas because it helps in getting rid of issues like flaky or dry skin.

Niacinamide is also known as vitamin B3 and nicotinamide. It is a water-soluble vitamin that works with the natural substances in your skin to help reduce redness, fight premature signs of aging, repair a damaged skin barrier, and balance oil & sebum production.

Centella Asiatica extract, also known as Gotu Kola, is a perennial skin remedy. It has a lot of active compounds, including madecassoside, which serves as an antioxidant. Centella provides a wide variety of skin benefits such as anti-aging, moisturizing, and skin-soothing properties.

All Ingredients List

× Aqua, Niacinamide (5%), Propylene Glycol, Panthenol, Centella Asiatica Extract, Camellia Sinensis Leaf (Green Tea) Extract, Sodium hyaluronate crosspolymer, Sodium Hyaluronate, Phenoxyethanol, Disodium EDTA, Ethylhexylglycerin

Customer Reviews

Based on 80 reviews
Age: 25-34
Skin Type:  Acne + Dry / Normal, Sensitive
I really love this one

There is so many niacinamide serum in the market but this one was my first, and two years later still a fan of it. Just if it has zinc, it would have been a superstar for me. I have used 10% niacinamide and zinc and that works best for me. Want the same formulation for the 5% too. Sugandha listens to their customers, so this is a request.

Age: 25-34
Skin Type: Combination + No Acne, Dry + Pigmentation
Really light and amazing

Lightweight and helps with pimples. No purging unlike vitamin C. If VIT C does not suit you - go for this. Does the job and is better at it.

Pragya Mohapatra
Age: 35-44
Skin Type: Dry + Pigmentation
Light weight

Light weight

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